John Swarbrooke MSc BA(Hons) FTS
Principal Lecturer in Tourism Management

John has held various positions in the tourism industry, including local authority tourism officer, Director of Merseyside Conference Bureau and Piermaster of Wigan Pier. His main research interests include tourist behaviour, ethical marketing, cultural tourism and international marketing. John has completed a range of consultancy projects including visitor attraction feasibility studies, destination marketing strategies and training needs analysis. He has written several tourism text books and has delivered a range of conference papers around the world.