MARKETING FOR START - UP COMPANIES IN EUROPEAN BUSINESS AND INNOVATION CENTRES
This guide is one of a series of similar volumes, each one covering a specific domain of the activities of a BIC. By the very nature of BIC activity, these various domains tend to overlap. This is particularly the case with marketing which is a permanent theme in any business project. However, in the interest of clarity, the writes of this guide have tried to keep to the strict limits of marketing without invading other areas.