ΒΙΒΛΙΟΘΗΚΗ ΚΑΙΝΟΤΟΜΙΑΣ ΛΕΠΤΟΜΕΡΕΙΕΣ ΚΩΔΙΚΟΣ:   Β0231 ΤΙΤΛΟΣ:   PROMOTION AND MARKETING OF EUROPEAN BUSINESS AND INNOVATION CENTRES ΣΥΓΓΡΑΦΕΑΣ:   EBN ΦΟΡΕΑΣ:   EBN ΜΗΝΑΣ:   MAY ΕΤΟΣ:   1992 ΠΕΡΙΛΗΨΗ:   The current work, one of a series of guide for use by BIC managers, is the result of six years practical experience within EBN. As such it goes well beynd pure theory; rether the authors hope that it ill provide a framework allows BIC managers, not only to avoid getting lost in the machinations of promational strategy, but also to succeed in their "encounters" with different audiences.